Your call-to-action should take your subscribers to a landing page with one of your offers. You can get a bit more technical with your mystery offers by using a tool like Zembula, where your subscribers digitally ‘scratch’ their screen to reveal a mystery prize.
LinkedIn is the best social network for this as it allows you to connect and engage with other professionals who may know someone who needs what your brand has to offer. Take time building relationships with those you are connected with. The stronger the relationships you build online, the more likely that these connections may turn into something worthwhile later on. Your job isn’t over once customers start referring potential buyers. You then have to make sure you contact and engage with these consumers to learn more about what they are looking for. Offer customers a discount after they have brought in a certain number of referrals.
A scavenger hunt is a good way to get customers to look around your store. Hide some items at the back to encourage customers to browse through the whole store. Limit the scavenger hunt to a few items and make it a short game, so customers don’t lose their enthusiasm. Tap into the curiosity of the unknown by offering a mystery saving in your marketing campaign. If you have an email list, send an email to your subscribers offering different discounts or gifts.
A great way to increase the number of customer referrals you receive is by starting a referral program. The specifics of the program are entirely up to you, making this an affordable way to bring in more quality leads. However, you will need to provide something of value if you want your customers to participate. Not only is email marketing cost effective, but it also provides the highest return on investment over many other digital marketing tactics. This tactic allows you to use your time and budget wisely to maximize the results of your marketing. When you develop new digital marketing campaigns, consider what existing content you can use to help make the campaign a success.
Don’t have the budget or resources to create a variety of new content on a regular basis? Repurposing your content is an effective way to get more mileage out of the content that you do have. When it comes to blog posts, you’ll need to start by thinking of topics that your audience will find useful. It is always popular to give discounts during particular times of the year. Provide your products or services giving a discount, whether it may be a summer deal or winter savings. These can be great ways to demonstrate your expertise and even get more people as clients, especially if you run a service-oriented business.
These events are typically professional in nature, which means it’s perfectly acceptable and expected for you to talk about your business and what products or services you provide. Bring along some business cards so that you can exchange contact information with those you connect with. Most industries have special awards that you can apply for online when you meet certain criteria.
When different organizations award your business with these accolades, you are able to gain exposure in new places online. Once you have found which sites you would like to guest blog on, you’ll need to develop a pitch. Make sure that the topic or article you propose is both relevant to your company’s experience but also in line with the guest publication’s content and audience.